Challenge:
TRNR, a premium Australian fitness brand, sought to expand into North America with a differentiated approach to fitness that emphasized design, unisex appeal, and mental/physical wellbeing.

Our Role:
BasedIn helped TRNR refine its brand voice, shape its North American positioning, and develop go-to-market assets to support both DTC and retail initiatives. We also supported early activation campaigns to drive awareness and community.

What We Did:

• Clarified TRNR’s market identity as a lifestyle fitness brand
• Built foundational brand decks, messaging frameworks & sales tools
• Directed launch campaign visuals, including lifestyle and product shoots
• Consulted on ambassador and micro-influencer strategy
• Introduced retail placement opportunities across sport, fashion & wellness

Results:
TRNR successfully entered the Canadian market with a strong DTC presence and laid the groundwork for strategic retail expansion. Community engagement and brand recognition grew significantly across early adopter segments.

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