BASEDIN

Built on 20 years in sport and lifestyle

We get brands placed and selling.

BasedIn is a brand development and sales agency that helps sport and lifestyle brands launch and scale across North America. Go-to-market is our specialty. We're retail and wholesale experts who build omnichannel plans that work across stores, e-commerce and key accounts, with relationships on both sides of the border, including US accounts like Academy Sports and Scheels. We represent Diadora's sport and lifestyle range in Canada and bring more than 20 years of experience from adidas, Nike, Reebok and Amer Sports. We know the buyers, we know the shelf, and we know what it takes to turn a launch into real sell-through.